Planning Your First Social Media Audit

 As long as you have a social media marketing agency, you need to understand how to perform a social media audit to a client. The initial way to reconsider the social media plan of a client is through a detailed social media audit. Through an audit, you will also be in a position to learn what is working and what is not working so as to be able to determine the most appropriate way to enhance the results. The social media is never in the same state and that is why your social media strategy should always be changing. Social media audit is a very fine beginning of creation of social media strategy of a customer.

It is often a paying service or an activity during strategy development, but it may be useful to provide free social media audits to prospective customers, particularly when you are just getting off the ground. Offer to display your knowledge and skill that would ideally get the potential client to desire to do business with you. In this guide, we tell all you need to know to perform a proficient audit of your client about their social media channels. We even provide a free template of a social media audit and a platform-related checklist to assist you on the way.

What is a social media audit?

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Social media audit entails gathering and appraising some of the most important data on the social media pages of a client to develop a whole picture of the client social media activities. It also informs you of how you will best improve the results and when you are through, you will be left with only one strategic document to present to the client. Not all the aspects of social media marketing can be very glamorous, like data analysis and number crunching, but the news is that this skill is essential to provide your clients with helpful insights. Their business may need your findings.

This is a brief outline of some of what you will be looking at when you will be learning how to perform a social media audit on a client. Before you begin an audit strategy of social media on behalf of your client, you need to come up with a call or video call to set expectations, and what it is your client would like you to discover as a result of the audit. Have they observed a drop in the number of followers and do not have a clue about the reasons Do you spend a lot of your efforts and time on content and little people engage with it As soon as you get a certain understanding of what the biggest.

How to perform a social media audit

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Obstacle is in their work, you are able to be certain that you pay distinct attention to this side in your audit. As an example, you can detect such facts as how often the client posts, what kind of content is he launching, and what kind of accounts follow or unfollow him, in case their number is declining. The results are capable of serving as measures to determine the targets of social media of the client at a later stage. It is also good to make sure that whatever you take you put the percentage change of the last month or year. In case the tracking of a client reduced compared.

The last month, yet the growth was positive over the year, it may serve as a basis to clarify the situation. It is also good to plan on the future audits at this time. As a suggestion, we would conduct an audit once a month or once a quarter so that you could evaluate the performance of your client and have a sufficient amount of time to introduce changes that you propose to the client. Social media audit can be carried out at different depths. The light and informal form of audit can be undertaken during a consulting session in which you can examine their social platforms and indicate the general.

Social media audit template

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Improvements that one can implement. Finally, the client receives a list of actionable items that he/she has to go through. You will be able to add this to your hourly or monthly rate. In case a client prefers a more detailed image of the data in a more official report, you may provide him with a separate service. Or a virtual/video tour is a possibility also where you are on video and are sharing the screen with client. This is useful as advice is offered in real-time thus showing them what they need to change. Whichever way you take, ensure to make appropriate records of the amount of time it takes.

Team in carrying out the social media audit. Increase this service by offering to use your findings to create a complete social media strategy to them after this follow up. The client would love your initiative and he or she would be able to accept more when you would be able to use your audit to show that there is room to improve. You should begin your audit by searching a website with the brand name of your client, the name of the company, or the names of its products. Any connected account to the company should be recorded and so should non-connected accounts.

Conclusion

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This will assist in determining their presence on the Internet and as to where they are operating. You will have to be surprised of what you find. On numerous occasions, there are accounts that are attached to the name of the company without the company being aware of existence. At the end of your Internet search, find the name of the company on all possible media sources of social communication. This involves the ones that the client is not sure that they registered in. An effective initial list contains Put all the accounts you will find, by their identifiers, in a blank spreadsheet and provide. a link to each channel.

Write down any false accounts or other accounts that should be closed so that you can deal with these instances with the client at a later time. Once you have found all the accounts belonging to the client, you have to ensure that their social accounts a) reflect the brand correctly and b) are geared towards success. The first thing to do as a good starting point is to ensure that they possess the following. Pay attention to any profile or material that fails to correspond to the brand of the client in your template. In the event that their profiles appear unresponsive or irregular, this presents an excellent challenge to you as the strategy provider or advisor.