How to Manage Social Media for Multiple Clients
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Now, it depends on platform in terms of usage. Only 11 percent of the adults use Instagram to read news, whereas the number of adults that read the news regularly on Facebook is about 31 percent. The figure is even worse in the case of LinkedIn (4%). This implies that in order to engage in social media marketing you require a variety of channels that can be used to perform various activities. To illustrate, LinkedIn may be the best choice to hire specialists and Instagram to sell goods through social commerce, and Facebook to popularize the image of your brand.
Nevertheless, your target audience is also of importance. Platforms have significant differences in demographic parameters. Using social media will therefore enable you to access a wider group of the population since you will have accounts on various social media sites. Here you have an opportunity to get a glance at the differences in social media demographics of U.S based users. Frankly, there is no universal response to such a question. Everything will depend on who you are speaking to and what you want to do. Posting one or two large scale social networks will enable you to be able to reach.
Signs your business needs multiple social media accounts

The vast majority of users. The type and number of platforms to use will however be dependent on the specific case. As we said, the preference of social media is different in relation to age, gender, and demographic factors. The more wide you spread out your target audience the more platforms you will require to be on where they spend time over the internet. The extend of your company is also of importance. A small business is also not expected to have many accounts in various social networks. However, you may require various accounts in the same platform as you grow up.
As an example, a separate account to serve the customers and another one to cater to marketing needs. This is where the situation becomes very important to know how to handle various social media accounts of the company. The right course of action is to begin with one profile and create additional ones when you get more acquainted with the tools and the voice of your brand. It is better to do a good few accounts then do some average amount of accounts. An ordinary consumer has 6.7 social sites per month and they spend 2 hours 27 per day on social media.
Steps to manage multiple social media accounts

The table below gives us the overlapping user in various platforms. We will not deceive you: sometimes it is a tricky task to maintain several social media accounts. And it all becomes very risky when you are using one device to log in personal and professional accounts or use the accounts of different clients. You do not want to share something in the wrong account since it may cause a public relations crisis. It is inefficient and consumes a lot of time attempting to deal with several profiles using various applications. You will waste some good amount of time simply opening and closing tabs.
Luckily, with the appropriate software, the task may become so much easier. You will not be surprised to know that we find Hootsuite as the best platform in managing multiple accounts. Centration of the social media activities on one dashboard is going to save you a lot of time. It will make you more focused and organized as well. Hootsuite also provides you with the most suitable app in accessing your social media accounts in case you usually use a mobile device. Just as it is the case with the computer version, the app enables one to create, edit and publish on various accounts based in a single location.
Top tools to manage all social networks in one place

You can similarly update and manage your content calendar and even read and reply to messages and comments on all your accounts at your unified inbox. We have already mentioned somewhat inefficient and risky it may be to use several accounts through several apps one by one. Putting all this in one dashboard also saves a lot of time. You can also update all profiles in a laptop or desktop device using a management tool compared to working on it using the phone. It is much easier physically and much more ergonomically to use a keyboard and a monitor to do it than it is to use.
Thumbs to type in on the small screen of your phone. Pay attention to your neck and thumbs The process of placing the material in each of the social media may be rather time-consuming when you need to repeat it several times a day. Writing multiple posts during a single session is more convenient, which allows automatizing their publication at specific times (we will say more about this in the next tip). We have already stated that we have demographic variations in the use of the social media and people have varied reasons to use the various platforms.
Conclusion

This implies that every network has the best time and frequency to post. Have a look at our article with the best times to post on Facebook, Instagram, Twitter, and LinkedIn to begin to learn about the best posting times. However, these are mean values. Your accounts have a precise schedule and frequency that will be specific. Analytics tools are able to provide you with more data just as A/B testing. Or you can leave Hootsuite to do it to you by having it analyse your particular channels with its unique best time feature. So when you find that your most opportune time is to post at 3 a.m on.
Sundays you will be glad that you applied the tip 2 to streamline automating the postings to take place when you are sleeping and when you wake up the work is done. We are attempting to implant in your head that the audiences and their tastes are different on the social media. Naturally, this implies that it is not a good idea to post the same thing on every single one of your accounts. Also, the difference in length of text and image size peculiar to each platform may make your post look out of place when you come up with an approach of posting everything on all platforms.
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