Are you eager to know how to get verified on Twitter (now X) and demonstrate the world that this account belongs to you and it is legit. Be it that you are a public figure, a brand or just a person who wish to make sure that people who follow you are certain that they are following you in real life, getting verified on X can be a great boost to your online presence. In this post, titled "How to Get Verified on Instagram and Twitter," we’ll walk you through the new process for getting the blue verification badge, including eligibility and tips for approval. Shall we get to it! A verified twitter account is accompanied by a blue check mark, indicating that it is associated with an active X Premium subscription. As of April 1, 2023, you must have an X Premium membership to get verified. Your account will need a profile photo and name, to have been logged in at least once during the past 30 days, and to have a verified phone number. Before awarding the verification badge, t...
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Building a Brand from Zero on TikTok
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I’ve been teaching about personal branding for nearly a decade and probably have studied this subject as much as anyone on earth. But a new development has me flummoxed. Increasingly, personal brand is becoming synonymous with performers on TikTok. I’ve seen this connection creeping in, but it slapped me in the face when I saw sessions on “personal brand strategy at SXSW run literally by teen TikTok stars. I’m not against teen TikTok stars go for it. But is this building a personal brand or achieving personal fame There’s a difference.
The term personal brand was popularized by a 1997 Fast Company article called The Brand is You” by Tom Peters. He stressed the importance of curating your own professional brand (just like a corporate brand) to succeed in business. In my popular Personal Branding Master Class, I make the distinction between fame (like Kim Kardashian) and a personal brand, which means you have the to make your professional dreams a reality. You probably won’t be famous (and don’t need to be), but you will be known in your industry, and that’s a HUGE advantage.
Is it really a personal brand on TikTok?
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By the way, I think you can create a professional personal brand, instead of personal fame, on TikTok just like any other channel. I’ve seen some great marketing and business content there. But today, TikTok’s meme-merchants with brand deals seem to be lumped together in the personal brand category by the popular media. I think that’s confusing. Am I splitting hairs In many of my books and speeches, I implore marketers to stop doing what people hate interrupting, intercepting, and spamming, for example. Here’s one thing that I know people hate: pop-up ads.
The research is overwhelming. In 2014, Ethan Zuckerman, the inventor of the pop-up ad, wrote a lengthy apology for his creation in The Atlantic. He called it “The Internet’s Original Sin” and pleaded with businesses to ditch them. And yet, I now have a pop-up on my site. One attentive reader called this irony to my attention, so I thought I would explain it. Subscriptions to my blog had been stagnant. Long story short, I am fighting the math of large numbers (the bigger the email list, the more I need to grow to keep up with natural attrition).
Word-of-mouth marketing is where it’s at
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I needed to upgrade my email strategy, and one recommendation was to add a pop-up to gently remind people to subscribe. I resisted the idea for years but finally succumbed. I hope I have done this in a kind way. It only pops up after you have been on the site for a while, so it’s not on your face, and it only happens once. Bottom line, it worked. So I have a “gentle pop-up!”In my last roundup-style post, I had a number of sobering observations about AI and our future. One reader chastised me for not being more positive. I do think positivity is important, but the truth is even more so.
If I don’t tell you the truth, I am cheating you, deceiving you in the long term to make you feel good in the short term. If you believe projections from Accenture, Deloitte, and McKinsey, between 40% and 70% of marketing tasks can be easily automated. My friend Paul Roetzer, who studies this more than anyone, ranted in his podcast this week that job displacement is coming fast, and he’s worried that nobody is prepared for it. I do not think mass job displacement is inevitable, at least in the short-term. There are many financial, legal, ethical, and political hurdles for AI to overcome.
Why TikTok is a game changer for small businesses
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As I wrote recently, I believe is always a place for human creativity. But change is coming. That’s what’s real right now. We can’t see the truth through a sugar-coated lens. Let’s grow together based on truth and lift each other up along the wayWord-of-mouth marketing (WOMM) is probably the most important marketing genre. But it has been relegated to a marketing sideshow because it’s difficult to execute and even more difficult to measure. And frankly, it’s just not as sexy as a celebrity-filled TV ad. But I’m convinced in this deep fake age of mistrust, WOMM will emerge as an incredibly important strategy. It’s not that hard. Give people something cool to talk about.
It can be this simple. I dined at the wonderful Oasis restaurant on the Caribean island of Saint Martin a few weeks ago. At each place setting, there was a little card to give you a fake smile. Donning the fake smile was irresistible of course. Don’t you think kids would love this. The simple word of mouth marketing idea becomes complete with unique stories on the back of the card. About 10% of the population are uper-sharers who will take a cool story and share it with family and friends. That ignites WOMM. So, feed them the stories and it will spread.
Conclusion
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Don’t overlook visual prompts like the smile card to remind people to talk about you. What are the stories you’re sharing about your business. How are you getting them out into the world so your business becomes conversationalSince it's launch, TikTok has skyrocketed to one of the most popular platforms out there – and getting noticed on TikTok is a sure way to get in front of your audience. TikTok not only showcases products effectively but also influences users' buying decisions – with a significant percentage of TikTok users indicating that the platform assists them in making purchase decisions.
With over 1.5 billion monthly active users spending an average of 53.8 minutes daily on the app, people really can’t get off it. And there are a lot of opportunities for small businesses to grow their audience and boost sales and engagement, too – either through creating organic content, running paid ads, or setting up partnerships with creators. TikTok has well over one billion active users worldwide. That’s a huge audience. And while it might be seen as an app for Gen Z, that’s a bit of a misconception – its diverse user base actually spans different age groups, interests, and locations.
Social media in the world of the lightning-fast digital age is no longer the connective vein, but also the business driver. This particularly matters to the digital marketers and owners of online stores. This is the reason to highly recommend the following paper, titled Social Media for eCommerce: Best Practices in 2025, that reviews how social selling is reshaping the way eCommerce organisations engage with, attract, and serve their customers. The article explores the term social selling, a recent discovery whereby on the social media sites the sales are advanced by establishing some trust, engagement, and relationship. As opposed to the traditional selling, social selling places a business almost at the same table with the audience, taking the place of personalised content to spur conversions. In case you are interested in widening your horizons and expanding your client base, the following article will give you the advice and best practices you may use to succeed in the current...
Content marketing is the process of creating and disseminating valuable and rich content. The goal is to grow, draw in, and retain your audience. A well-executed content marketing strategy is among the best ways to achieve this. And, at most, set your business apart when customers are ready to make a purchase. What is a content marketing strategy, then, and how can one be created (with examples) Let's investigate. Your top-level approach to creating and sharing content to grow your audience and meet business goals is called a content marketing strategy. The Ultimate Guide to Social Media Content Planning helps streamline this process. Examples include blog posts, videos, and social media updates. The goal is to communicate the right message to both current and potential clients. One tool to help you manage your distribution schedule is a content plan, sometimes referred to as a content calendar. We should now talk about the significance of a content marketing plan after def...
To achieve successful Google Ads campaign, your ads performance should be analyzed and monitored continuously. This will enable you to respond and to optimize accordingly. No matter what the size of your firm is, careful analysis can enhance your Internet marketing efforts. Whenever your ad fulfils its objective, in other words, when it influences customers to perform a valuable action/activity, a conversion is created. Google Ads conversion tracking shows how effective your ad clicks are and helps test and analyze post performance. An activity of value can be one of several types of actions, like requesting a product on the site, making a telephone call, downloading a mobile application, or subscribing to a publication. The installation process depends on the type of conversion you need to monitor. To start tracking conversions, you need to select a conversion source fir...
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